On January 28, Suresh Prabhu, the Minister of Civil Aviation, unveiled the very first GI Store in the country at Dabolim International Airport in Goa. With the promise of launching 101 more stores across various airports in the country, the government aims at finding a place for indigenous products, globally. Although the aboriginal products are easily available, the objective for these government-owned stalls is to ensure the promotion of native craftsmen and artisans. Therefore, the next time you disembark from a Delhi to Goa flight, do not forget to get your hands on cashews and other unique wares.
The distance must be bridged across geographies to make specialty products available, is exactly something the Minister of Civil Aviation, Suresh Prabhu believes in. Effective collaboration with the state governments is brought about to ensure their local business thrives well.
Memorandum of Understanding (MoU) has been signed with the Goa Government by the Civil Aviation Ministry directed at the promotion of products by local artisans and women’s self-help communities. Similar agreements with various other state governments are expected to soon fuel the cause.
Before we dive deeper into an evaluation of the new establishment, let us wrap our minds around the concept of Geographical Indications.
Geographical Indications or GI is the sign that indicates products or commodities which originate from a particular region or territory. The quality and related characteristics of the product are traceable to a particular origin. This implies that GI tagged items can cover everything from Darjeeling tea to Nagpuri Oranges. The authenticity and uniqueness of geographically diverse items appeal to the customers, making them gravitate towards specialty products, thus, making the business leverage the best in terms of its offerings.
Typically used for products related to agriculture, wine and spirits, food and handicrafts, GI debars a third party to use the sign/indication that denotes authenticity to a particular origin, provided their product is not at par with the standards.
The approach to the protection of GI varies from one country to another. The rules are framed in accordance with the economic conditions and legal framework of the country. Mainly, there are 3 ways in which GI can be protected—with the use of certification marks, Sui-Generis systems, and formulation of schemes related to product approval in business. The usage of such rights may exclusively be limited to products that comply with well-defined standards.
Some facts pertaining to GI and its usage are as follows:
The process of registration of Geographical Indications may be summed up in the following points:
Products with Geographical Indications may be broadly classified into Product Designations of Origin (PDO) and Protected Geographical Indications (PGI). Application of PDO or PGI requires the producer to draft a ‘product specification’ document, listing or providing details on precise specifications of the product.
The response on the establishment of nascent GI stores may be gradual, but there is no dearth of GI tagged products in India. In 2004-05, Darjeeling tea was labeled the first GI tagged product in India, only to add 321 more products to the list in the next few months.
The recent GI tag was granted to Madhya Pradesh on July 30, 2018 for Kadaknath breed of chicken.
Listed below are some of the registered geographical indications in India:
|Darjeeling Tea||West Bengal||Agricultural produce|
|Chanderi Sarees||Madhya Pradesh||Handicrafts|
|Salem Fabric||Tamil Nadu||Handicrafts|
|Mysore Agarbathi||Karnataka||Manufactured product|
|Kancheepuram Silk||Tamil Nadu||Handicraft|
|Payyannur Pavithra Ring||Kerala||Handicraft|
|Navara Rice||Kerala||Agricultural Produce|
|Kotpad Handloom Fabric||Odisha||Handicrafts|
|Kullu Shawl||Himachal Pradesh||Handicraft|
|Phulkari||Haryana, Punjab, Rajasthan||Handicrafts|
|Channapatna Toys and Dolls||Karnataka||Handicrafts|
|Kashmir Sozani Craft||Jammu and Kashmir||Handicrafts|
|Silver Filigree of Karimnagar||Telangana||Handicrafts|
|Monsooned Malabar Arabica Coffee||Karnataka||Agricultural produce|
|Santipur Saree||West Bengal||Handicrafts|
|Handmade carpet of Bhadohi||Uttar Pradesh||Handicrafts|
|Balaramapuram Sarees and Cotton Fabrics||Kerala||Handicrafts|
The establishment of GI stores shall ensure the availability of the most sought-after bound-to-origin products, allowing tourists to carry an authentic souvenir of the place they visit.