Cleartrip’s Quarterly Insights on Mobile Behaviour (Q1-2014)

At Cleartrip, we’re happy to share an exhaustive infographic, replete with data that we feel is mighty interesting.

With this, we’re looking to present such Quarterly Insights on Mobile Behaviour, which will bring to forefront, some very interesting consumer trends that are changing the face of Indian commerce.

Smartphone proliferation has impacted the Indian OTA space dynamically and with travel flourishing on most post-PC devices, Cleartrip stays committed to building products that are embraced by discerning new-age travellers across the Country, across devices.

Cleartrip’s Mobile Trajectory

• We’re ecstatic to share that overall, 30% of our transactions come from mobiles. And overall, 40% of our traffic now comes from mobiles. Last year, it was 12% and 20% respectively. We are well poised to cater to the huge demand on the mobile side.
• We continue to see the acceleration in our mobile growth, with last week being our best ever week on mobile!
• This demand is driven by a combination of factors:
  • Impulse purchase on flash sales
  • Increasing confidence in the mobile app ecosystem
  • Moving beyond the platform parity to solve real mobile problems

In fact, the last million downloads have come in 1/3rd the time it would taken, compared to the first million (and the timeframe is potentially becoming smaller and smaller).
Cleartrip Mobile related updates

• While we launched brand new apps for iPad & Windows platforms, our other platforms got a slew of features too
• Our new introductions like pay@hotel and buses on Cleartrip, have been receiving great response
• The facility to get refunds back in Cleartrip’s Wallet was great appreciated
• The only product to allow cancellations on Mobile has held us in good stealth
  • Just to share some early traction, 20% of all cancellations that happen on Cleartrip, come on mobiles

We really hope this data seems interesting enough for your readers. We’re all ears for your feedback.