Mumbai, June 27, 2024– The Fern Hotels & Resorts and Cleartrip are thrilled to announce a
strategic partnership for a collaborative influencer marketing campaign. This co-branding
initiative will bring together elite influencers and celebrities to create engaging and authentic
content for their followers, showcasing the unparalleled travel experiences offered by both
brands.

By combining The Fern Hotels & Resorts reputation for diverse and sustainable hospitality with
Cleartrip’s seamless travel solutions, the partnership aims to enhance the visibility of both
brands among key audience segments, including eco-conscious millennials, premium travelers,
and digital enthusiasts. Elite influencers participating in this campaign will have the opportunity
to produce captivating content while experiencing exceptional services. The long-term nature
and flexibility of the program allows influencers to choose their preferred dates for booking and
visiting, simply by informing both brands in advance. As part of the program, Cleartrip will
sponsor the flight tickets, while The Fern Hotels & Resorts will handle hotel transfers and
accommodation, ensuring a seamless experience.

Mr. Deepak Kadam, General Manager – Marketing, The Fern Hotels & Resorts, expressed his
enthusiasm for the partnership, stating, This collaboration with Cleartrip offers influencers an
unparalleled platform to grow their follower base while experiencing the best of travel and
hospitality. The support from both brands ensures that influencers can focus on creating
authentic and engaging content that resonates with their audiences.

Echoing the sentiment, Pratik Basu, Head, Supplier Relations, Hotel Category, Cleartrip
added, We are thrilled to partner with The Fern Hotels & Resorts in this unique initiative. By
combining our expertise in travel facilitation with The Fern’s exceptional hospitality, we aim to
offer influencers and celebrities a seamless and memorable experience that they can share with
their followers.

The program will initially focus on 10 select leisure properties, gradually expanding to include
50 properties in Phase 2 and eventually covering all 100+ properties across India in Phase 3.
This phased rollout ensures scalable growth and effective audience targeting, maximizing the
impact of the campaign.