Bangalore, 1 April 2023: On 31st March 2023, Cleartrip, a Flipkart company, unveiled a bold campaign stating that it has launched no-baby flights on the platform. Customers could avail of this feature without paying a premium for it. The feature was met with amusement and curiosity as several users clicked on the ‘no-baby flights’ tab. Much to their surprise, a pop-up message immediately revealed that they have been pranked on April Fools Day. This was accompanied by a kind text on empathy- “They may cry when they fly, but a little empathy is something we can all try :)”.  

Commenting on the campaign, Shubham Khurana, Brand Head, Cleartrip said, “At Cleartrip, we strongly believe that travel is for everyone, for people of all ages. Babies cry on planes mostly because the cabin pressure presses down on their sensitive ears. Unfortunately, parents often face judgement when they are in this common situation and we wanted to extend our support to them in our own fun way, the Cleartrip way. Furthermore, inclusion and accessibility form the core of our services, and we always aim to create products that bring people together.”

Cleartrip has consistently delivered quirky and disruptive campaigns that have deepened user engagement while driving a positive message. Through its unique approach, the company aims to strengthen its position as a trusted travel partner that makes travel enjoyable for all.