Bengaluru, 6 January 2023: Cleartrip, one of India’s leading OTA players, ushers in the new year with a heartwarming appeal – Invest in travel. In its brand-new campaign, the company urges individuals to enjoy the benefits of its flexible and affordable offerings and integrate travel into their lives in 2023. The campaign, comprising three ad films, addresses different generations and what they seek when they travel. It is a quirky take on conventional investment campaigns and ends with a witty one-liner that ‘investing in travel is not subject to market risks’.
Cleartrip recently unveiled multiple customer-centric features on their platform including special fares for students, defence personnel, and senior citizens, two Pay Later options, medi-cancel refund, and international travel insurance. With the budget season around the corner, these additions are designed to make travel an achievable aspiration for all.
Speaking on the launch, Kunal Dubey, CMO, of Cleartrip, said, “While the beginning of a new year signifies possibilities and priorities for the year, it is also an opportunity to take charge of your happiness and become the architect of creating amazing memories. When people plan for their year, ‘travel’ is often considered an afterthought and solely considered an ‘expense’. Our message is quite simple – investing should not be limited to finances alone. We at Cleartrip want people to tread beyond this and invest in experiences as well. Travel is a rewarding experience that comes with the benefits of cherished memories, quality time with loved ones, new knowledge, or a better understanding of oneself. These intangible returns can add immense value to life. This is what we hope people can take away from our latest campaign.”
After a successful rebranding exercise in 2022, Cleartrip is all set to win people’s hearts with its bold and relatable propositions in 2023. Riding on the heels of customer-centricity, innovative products, and unparalleled value, the year promises more marketing triumphs that will disrupt the OTA space.
Links to the campaign:
Invest In Thrill | Cleartrip’s Special Student Fares
Invest In Fun | Cleartrip’s Special Senior Citizen Fares
Invest In Friendship | Domestic Flights at 15% Off | Cleartrip
Invest In Love | Hotels at 20% Off | Cleartrip
Invest In Fun | Flat ₹3000 Off on International Return Flights | Cleartrip
About Cleartrip
Launched in July 2006, Cleartrip Pvt Ltd., headquartered in Bengaluru, has emerged as one of India’s fastest-growing online travel technology companies. In April 2021, Flipkart acquired 100% of Cleartrip’s shareholding, and subsequently, Adani Enterprises acquired a significant minority stake in Cleartrip in October 2021. With an aggressive plan to emerge as a leading innovator in the industry, Cleartrip is on its way to building a differentiated value proposition for its customers looking for end-to-end travel solutions. With industry-first offerings under Clear Advantage such as ‘CT Flexmax, CT Flex’, Cleartrip has a clear vision to disrupt the OTA segment. Combining intuitive products with a customer-centric approach and a wide selection of flights and hotels, Cleartrip brings a unique selling point to the market, offering convenience, choice, competitive prices, and exclusive content to its customers.
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