Move aimed at providing a better understanding of Cleartrip’s initiatives for the supplier side and association benefits to hoteliers, channel partners, and business users in key geographies across India.
Underlining its push to strengthen its core Hotels business in the country, Cleartrip, India’s leading online travel and leisure activities platform, has been hosting roadshows aimed at hoteliers and other stakeholders across multiple cities ahead of its much-anticipated Goa event.
Through the roadshows, Cleartrip is further consolidating its domain leadership by highlighting the role it is playing in enhancing and empowering the hotel ecosystem in India, as well as in strengthening the supplier side of the equation. The brand has been educating participants about its values, products, reach, distribution channels, processes, in addition to providing a sneak peek at upcoming customer and product features.
Amongst the most appreciated features at the Cleartrip roadshows are the credible and hassle-free Pay at Hotel Credit Card guarantee, and the demo on Cleartrip Extranet, a service for Cleartrip-associated hotels that provides price/inventory parity and ensures enhanced customer experience from the pre-booking stage to the point at which the customer is staying at the property. Having already conducted roadshows in Kolkata, Udaipur, Pondicherry, and Kochi to encouraging reception, Cleartrip is building up to a grandstand event scheduled to be held on November 14 at Le Meridien, Calangute, Goa
Commenting on the roadshows, Amit Taneja, Chief Revenue Officer, Cleartrip, said, “Our approach goes much beyond the myopic discount-based proposition and is based on creating value-pivoted engagements for all our partners. These events are a part of our strategic goal to further boost the supplier confidence and have helped our key business partners understand the benefits that come with associating with Cleartrip and creating sustainability in their business.
The Hotels vertical is a key part of our overall business, and we are constantly looking for innovative ways to make our offerings even more convenient and empowering for our end-users, including the suppliers. We are now looking to leverage this momentum at the upcoming roadshow in Goa.”
But technology is not the only differentiator for Cleartrip; the brand has also been garnering a lot of critical acclaim for its Hotel Customer Quality being significantly higher than the current industry benchmark. This was reflected in the Cleartrip partner response across its roadshows. Hotels at various events gave largely positive feedback for guests received through Cleartrip, highlighting them for having better spending power at properties, providing more repeat business, and being able to differentiate between good service and great service.
Elucidating further on the difference CT Hotel Customer Quality makes, Amit said, “We firmly believe that enhanced value must be delivered to the customer by providing more relevant features and better service, not by relying on heavy discounts. This approach helps us in attracting consumers who are looking for better holidaying experience instead of just deals. These consumers are brand seekers who are using our clean UI/UX to find properties that meet their evolved tastes and sensibilities and have a much higher propensity to spend at the property. All of this plays a part in driving long-term consumer loyalty and maximizing business opportunities for both Cleartrip and its partner hotels.”
Cleartrip is looking forward to providing a platform for engagement between hoteliers and the Cleartrip Hotels team. So if you’re a member of the hotelier community or the hospitality ecospace in Goa and are looking to gain a deeper understanding of how Cleartrip can help you in maximizing your business, mark your calendar for the 14th of November!