Cleartrip Local, Cleartrip’s local leisure discovery platform is bringing the four-time Grammy nominee Brit Reggae pop band UB40 to India as a part of its offerings under the ‘Events’ category. UB40’s multi-city tour to India will kick-off in Bangalore on 21st April, after which they will visit Pune, Mumbai and Goa. UB40 is coming to India after 18 years and have announced this as their last tour to Asia.

Cleartrip Local today offers 15,000 experiences across 240 categories, under the heads ‘Events’, ‘Activities’ and ‘Eat out’. Among these ‘Events’ has generated a huge interest across Cleartrip users and has shown the highest QoQ growth of 296% among all the categories within Cleartrip Local.

Excited about the partnership with UB40, Anand Kandadai, Executive VP and Head Cleartrip Local, said – “At Cleartrip Local, we aim to bring artists from different genre for our ever-growing customer base. UB40 are one of the most commercially successful reggae acts of all time and have a huge fan following in India. After getting a host of requests from our customers to bring UB40 to India, we have finally made it possible through our partners KCT Entertainment.”

“India is a beautiful country and we are looking forward to meeting and playing for our fans there. Passes are available on Cleartrip through its platform Cleartrip Local. We are excited to see how the tour unfolds.”  -Spokesperson, UB40.

Cleartrip Local currently offers activities in over 200 categories in more than 35 cities in India and is the exclusive ticketing partner for UB40.

There is an interesting story to how the name of the group was chosen. The name “UB40” was selected in reference to the signing-on document issued to people claiming unemployment benefit from the UK government’s Department of Employment at the time of the band’s formation. The designation UB40 stood for Unemployment Benefit, Form 40.