Cleartrip expects local ‘Activities’ to generate 15% of revenue in FY’17. Cleartrip’s Q2’15 Mobile Insight highlights an interesting trend where Indian travelers are choosing more of the ‘unbundled’ itineraries, replete with interesting and unique hyper-local experiences that they can indulge in at their convenience, in the city they are holidaying at, or staying in. As per Cleartrip’s Q2’15 Mobile Insight, early traction in the leisure markets show that the trend of an ‘unbundled’ package is on the rise.
Subramanya Sharma – Chief Marketing Officer – Cleartrip said, “We are seeing travelers increasingly opting to create their own travel itineraries, instead of sticking to conventionally pre-fixed, boxed itineraries. With Activities, Q2 marked another big milestone for us. We’re thrilled to share that Cleartrip’s Mobile traffic recently crossed the 60% mark last quarter, stamping an impressive 25% QoQ growth in our air + hotel transactions. The total transactions on Cleartrip Mobile are now nearing 50%. With numerous long weekends attracting high customer engagement on Mobile, our retention stood at approximately 25% higher than desktop. We are very excited to see our ‘Activities’ product reap early success. This gives us more inspiration to innovate and extend our mobile leadership.”
Cleartrip Mobile is now almost everything travelers need, in the palm of their hands. We launched “Activities” on Cleartrip mobile last quarter. Present across 50 cities with over 5000 curated, hand-picked experiences, ‘Activities’ already contributes to a 15% of Cleartrip’s mobile traffic within 2 months of launch.
Under a myriad range of over 150 themes, ‘Activities’ includes Culinary classes, Food walks, Segway tours, Luxury bike rentals, Yachting, Adventure, Go karting, Photography trails, Hiking, Kids activities, Day outings, Night treks and much more – There is something available for everyone with 1/3rd of the transactions in the sub Rs. 500 range.
So far, Tier I cities like Bangalore, Mumbai, Hyderabad & Gurgaon have seen the most traction, while Goa leads the pack considerably in the leisure segment.