Presenting Cleartrip’s Quarterly Accommodation Insight

2014 was a great year for travel – customers were presented with a more customised range of products & offers to plan holidays. And the response was phenomenal, as visible in a 165% growth (YoY, Q3’14 vs Q3’13) in traffic, and 100% growth in transaction volumes. The growth was uniform across destinations and all categories of hotels, though there was a visible trend towards more short, weekend breaks. Hotel room-rates in this quarter went up on average by 5% underlining the high demand in this quarter. The average room rate in Metros saw more than 10% growth due to higher business, as well as leisure traffic. This festive quarter (Q3’14) also had two long-weekends – Gandhi Jayanti & Christmas, and both these saw a 500% growth in check-ins, compared to a normal day.  Goa, Mysore & Jaipur led the pack in bookings for these weekends.  Interestingly, the travel behaviour was different when it came to New Year’s Eve, where the metros took the lead by a huge margin.