Show unprecedented jump for bookings made on Weekend of 21-22 March 2015.
Airline flash sales are the new dominant drivers for travellers making impulse bookings from Mobile Phones, a Cleartrip study for bookings made on 21st and 22nd March 2015, showed. The recent GoAir flash sale, along with a Cleartrip Hotels flash sale, recorded a huge spike in bookings on Cleartrip Mobile. Cleartrip Mobile sold three times the number of flights than what it usually does during the non-sale weekends. Subramanya Sharma – Chief Marketing Officer, said, “The airline flash sale over the last weekend brought much joy to travellers. Compared to the previous non-sale weekend (14-15 March 2015), this weekend (21-22 March 2015) Cleartrip Mobile saw a 100 % growth in bookings over just Saturday and Sunday, alone. Intuitively so, mobile bookings were sure to outshine those made on desktops, simply because they were spurred by a weekend flash sale, a time when most travellers are away from work and turn to the palm of their hands, to make impulse travel bookings.”