Niraj Seth has been appointed to the role of Chief Marketing Officer at Cleartrip (www.cleartrip.com). With over 17 years experience, Niraj has an outstanding track record as an individual who challenges the status quo through a deep understanding of the consumer-brand relationship. Niraj also brings with him a wealth of experience in the development of online brands.

Niraj will be responsible for the entire marketing direction at Cleartrip. In addition Niraj will work closely with the Leadership team as part of the core executive team helping to define strategy for the business.

On Niraj’s appointment, Stuart Crighton, CEO – Cleartrip said, “The CMO role is critical to the continued development of Cleartrip. With our accelerated growth trajectory, our consumer relationships continue to be our priority in all that we do. Having Niraj’s keen insight to support our world class products will be a great combination. Niraj is a seasoned marketing professional, who has a deep understanding of the Indian consumer. We’re thrilled to have him onboard.”

Prior to joining Cleartrip, Niraj was Head of Marketing (India, Middle East, South East Asia) at Monster.com. A graduate from IIT Kharagapur (Class of 93) with more than 17 years of work experience, Niraj has been integral to many popular campaigns viz: Monster – ‘Caught in the wrong job?’ and BPCL – ‘MAK makes it possible’.