Cartesian Consulting Pvt. Ltd. (Cartesian) announced that it has been appointed by India’s leading travel portal, Cleartrip (www.cleartrip.com) to bring analytical sophistication to its marketing initiatives. Cleartrip operates in the highly competitive online travel booking space, where recent market conditions have definitely upped the ante on being able to leverage data insights to improve customer retention and response rates.
Cartesian brings to the table pioneering experience in the marketing analytics and direct marketing domain, with expertise in using analytical methods to improve acquisition, retention and relationship building initiatives.
“Our focus is as much on the marketing insight as the analytical rigor”, said Sandeep Mittal, MD of Cartesian. “We are here to help marketers bring precision to their efforts, and to do so we’re leveraging decades of experience in direct marketing and CRM, combined with the statistical and analytical skills in our team. It’s exciting times for us, as organizations are turning more and more to measurable, accountable, effective marketing – which is where we come in!”
Stuart Crighton, CEO of Cleartrip said, “Paying testament to service excellence, this step emphasizes our passion for evolution. As trendsetters in this space, we have always differentiated our product in terms of experience and expertise, and this association will ensure that our customer retention efforts are driven by best practices in the field.”
Cartesian will execute a lot of the Cleartrip analytics and campaign setup work on the award winning Alterian platform, which has recently set up shop in India as Alterian India. Alterian provides best-in-class software for marketers with a focus on analytics, campaign management, customer engagement and web content management.
About Cartesian
Cartesian Consulting (www.cartesianconsulting.com ) is a leading precision marketing specialist in India with a focus on marketing analytics and loyalty/ CRM consulting. Cartesian helps marketers make their initiative more precise by offering services around data analysis, predictive modeling, loyalty/ CRM strategy building and campaign management support. Cartesian’s strength lies in going beyond data to recommend action points that help marketers achieve customer acquisition, retention, cross sell, or cost reduction. Based in Mumbai, Cartesian is part of the Direxions group of companies.