- Cleartrippers travel easy
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Mumbai - April 2, 2007 Following a multi-agency pitch, Publicis India has bagged the creative duties for Cleartrip, India’s second largest and fastest growing online travel portal. The other agencies in the fray for the business were Euro RSCG and TBWA India.
Speaking on the development Noel Swain, Vice President Marketing, Cleartrip said “We are looking at taking a huge leap in the overall Marketing Strategy in the coming year and making Cleartrip the preferred choice of customers. Publicis ability to understand our vision and effectively translate this into creative strategy will make our association with them successful.” The size of the business is estimated at Rs 40 crore in 2007-08.
Ambba Kuthiala, Executive Vice President, Publicis India said “Cleartrip is the fastest growing online travel company in India. What worked for us was our ability to change the co-ordinates for the brand and create a better connection with the customers. I have no doubt that our passion for this space will take Cleartrip to another level.”
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